Automatic competitor discovery
Enter your product. We find who you're competing with.
Know what your competitors changed before your next meeting.
Traced monitors your competitors' websites every week and sends you a clear report of what changed — pricing, messaging, features, everything.
Traced does the research. You get the insight.
Your product
NorthwindAcme LabsVela
01
Create a project
Start with your product's URL. Traced builds a project around it and learns what you build, who you serve, and how you charge.
Pricing page
WeeklyLanding page
WeeklyFeature list
Weekly02
Identify and monitor competitors
Traced finds the competitors that matter, then scans their pricing pages, landing pages, and feature lists every week.
Weekly report
Pricing+$10/mo
MessagingUpdated
FeaturesNo change
03
Receive a clear report
What changed, what stayed the same, and what's worth your attention.
Everything you need to stay one step ahead.
Pricing +$10/mo
New feature shipped
Messaging updated
Weekly change reports
Pricing updates, new messaging, feature launches. Caught before they affect you.
Last week
This week
Side-by-side diffs
See exactly what changed between this week and last, with no noise.
12 months of history
Look back and see how a competitor has evolved over time.
Rescan now
On-demand rescans
Competitor just announced something? Premium plans can run a scan right now instead of waiting for the next scheduled check.
Always watching
Set-and-forget monitoring
Set it up once and Traced keeps watching, permanently — no dashboards to babysit.
Pricing
Simple pricing. No surprises.
Pick a plan, start tracking today. Switch or cancel whenever you like.
Basic
Everything you need to track your first product and the rivals that matter most.
$39/month
Start tracking- 1 product monitored
- 5 competitors tracked
- AI competitor discovery
- Automatic page discovery
- Weekly monitoring
- Change detection
- AI-written summaries
- Weekly intelligence report
- Email notifications
Most popular
Standard
Track several products at once and see how each one stacks up against its market.
$99/month
Start tracking- Everything in Basic, plus:
- 3 products monitored
- 15 competitors per product
- Up to 45 competitors total
- Add competitors manually
- Broader competitive coverage
- Multiple competitive landscapes
Premium
Monitor an entire market across a whole portfolio of products, with no ceiling on scale.
$249/month
Start tracking- Everything in Standard, plus:
- 10 products monitored
- 40 competitors per product
- Up to 400 competitors total
- Higher monitoring capacity
- Launch monitoring runs on demand
All prices in USD. Annual billing is two months free. See full plan details
FAQ
Quick answers.
Everything you need to know before you start tracking. Still curious? Reach out anytime.
What is Traced?
Traced is an automated competitor monitoring tool for SaaS teams. It checks competitors' public pricing, homepage, feature, and changelog pages every week and reports exactly what changed.
What does Traced monitor?
Traced watches public competitor pages such as pricing, homepage messaging, feature lists, and changelogs. It automatically discovers relevant pages for each competitor and flags the sections that changed.
How does Traced find my competitors?
Add your product's URL and Traced reads your site to learn what you do, then searches from there. You can review the suggested competitors and adjust the list at any time.
What does the weekly report look like?
A clear summary of what changed, what stayed the same, and what is worth your attention. Each change comes with a side-by-side diff so you can see the before and after at a glance.
How quickly will I see changes?
Monitoring runs on a weekly schedule, and each report covers the changes found during that run. Premium plans can also trigger an on-demand monitoring run instead of waiting for the next scheduled check.
What if my competitor's product is behind a login?
Traced monitors public-facing pages only: homepage, pricing, features, and changelog. Anything behind an authentication wall is not scanned.
Can I add my own competitors manually?
Yes, on Standard and Premium. Basic uses AI-discovered competitors. Standard and Premium let you add any competitor by URL and manage the full list whenever you like.
How do I receive reports?
Reports land in your inbox every week and are always available in your dashboard. Every plan includes email notifications and report history.
How much does Traced cost?
Basic is $39 per month, Standard is $99 per month, and Premium is $249 per month. Annual billing is available on every plan and costs the equivalent of ten monthly payments, so you get two months free.
Can I cancel anytime?
Yes. Plans are month-to-month or annual, and you can upgrade, downgrade, or cancel from your account settings at any time. You keep access through the end of the current paid period.
Is there a free plan?
Traced does not currently offer a free plan. You can explore the live interactive demo to see how monitoring, diffs, and weekly reports work before choosing a plan.